What’s Your Style? Discover What Are You Wearing with State Farm Insurance

Curious about our new commercial? Check out What Are You Wearing, Jake from State Farm? and see how we’ve updated our classic slogan for modern times.

Are you wearing the latest fashion trends or perhaps something comfortable and casual? Well, regardless of what you have on, State Farm wants to ensure that you are protected every step of the way. Whether you’re dressed up for a night out or dressed down for a day at home, accidents can happen at any time. That’s why State Farm offers a variety of insurance policies that can protect you and your belongings in the event of an unforeseen circumstance. So, let’s take a closer look at what State Farm has to offer and how it can benefit you.

What Are You Wearing State Farm is a phrase that has been heard repeatedly in recent years, thanks to a famous advertising campaign by State Farm Insurance Company. The commercials feature two characters, Jake from State Farm and a customer who calls the company for help. During the conversation, the customer asks Jake what he’s wearing, and he replies with a deadpan khakis. This article will explore the significance of the phrase and the impact it has had on the advertising industry.

The Origin of the Phrase

The phrase What Are You Wearing State Farm first appeared in a State Farm commercial that aired during the Super Bowl in 2011. The ad featured a man talking on the phone with his insurance agent late at night. When his wife asks who he’s talking to, he replies It’s Jake from State Farm. She then asks what he’s wearing, and he responds, Uh, khakis. The punchline of the commercial was that the husband suspected his wife of cheating on him, but she was just curious about his conversation with the insurance company.

The commercial was an immediate hit, and people started quoting the line to each other in everyday conversation. Soon after, State Farm released a series of follow-up ads featuring Jake from State Farm, all of which included the famous line.

Why It Works

One reason the What Are You Wearing State Farm campaign works so well is that it’s unexpected. When someone calls an insurance company, they don’t expect to discuss clothing choices with the representative. The phrase also has a double meaning; while the customer is asking about Jake’s clothing, he’s really asking for reassurance that he’s talking to a legitimate representative of the company.

The deadpan delivery of the line by Jake from State Farm adds to its humor. His monotone response to such a silly question makes the joke even funnier. The fact that Jake is wearing khakis also reinforces the idea that he’s a reliable, trustworthy person, which is exactly the image State Farm wants to project.

The Impact on Advertising

The success of the What Are You Wearing State Farm campaign has had a significant impact on the advertising industry. It’s become a cultural phenomenon and has spawned countless memes and parodies. Other companies have tried to replicate its success by creating humorous ads that play off unexpected situations or deliver unexpected punchlines. Advertising agencies have also taken notice and are now more willing to take risks with their campaigns in order to stand out in a crowded marketplace.

The campaign has also been praised for its inclusivity. Jake from State Farm is a Black man, and his presence in the commercials has been celebrated as a positive representation of diversity in advertising. The fact that the campaign’s success was not based on racial stereotypes or offensive humor has set a new standard for what can be considered successful advertising.

The Future of What Are You Wearing State Farm

While the What Are You Wearing State Farm campaign has been around for almost a decade, State Farm shows no signs of retiring it anytime soon. The company has continued to release new commercials featuring Jake from State Farm and has even introduced a female version of the character. The phrase has become so closely associated with the company that it’s now part of State Farm’s branding.

The success of the campaign has also led to other companies creating their own memorable catchphrases. From Geico’s 15 Minutes Could Save You 15% or More to Allstate’s Are You In Good Hands? companies are now using humor and catchy slogans to differentiate themselves from their competitors.

Conclusion

The What Are You Wearing State Farm campaign has become one of the most iconic advertising campaigns in recent memory. Its unexpected humor and inclusivity have set a new standard for successful advertising. While the phrase may seem silly at first glance, it has had a significant impact on the way companies approach their marketing strategies. As advertising continues to evolve, it’s likely that we’ll see more campaigns like this that rely on humor and unexpected twists to make an impact.

When it comes to dressing up, I like to make a statement with my clothes. That’s why I always turn to State Farm apparel. Whether I’m getting comfortable in my State Farm tee or staying cozy in my favorite State Farm hoodie, I know that I’m always going to look and feel my best.

For those days when I’m feeling athletic, nothing beats my State Farm performance gear. The moisture-wicking fabric keeps me cool and dry, even during the most intense workouts. And when I want to add a touch of style to my outfit, I can always rely on State Farm accessories to complete the look.

But it’s not just about looking good – it’s about feeling good too. That’s why I love wearing State Farm outdoor gear when I’m exploring the great outdoors. From hiking boots to waterproof jackets, State Farm has everything I need to stay comfortable and protected on my adventures.

Of course, there are times when I need to dress up for work or a special occasion. That’s where State Farm business attire comes in. The sleek, professional designs help me look sharp and put-together, no matter what the day brings.

But even on my most laid-back days, I can keep it casual and stylish with State Farm apparel. Whether I’m running errands or hanging out with friends, I know that I can always count on my State Farm t-shirts and sweatshirts to keep me looking and feeling great.

And let’s not forget about sports merchandise. As a die-hard fan, I love celebrating my team with State Farm gear. From hats to jerseys, State Farm has everything I need to show my support in style.

But perhaps the best part of wearing State Farm apparel is knowing that I’m supporting a good cause. With their charity shirts and other initiatives, State Farm is committed to giving back to the community and making a positive impact on the world.

So whether I’m getting comfortable in my State Farm tee or dressing up in formal wear, I know that I’m always going to look and feel my best with State Farm apparel. And that’s a statement worth making.

Once upon a time, I was getting ready to go out for the day when my phone buzzed with a notification from State Farm. Curious, I opened the app to find a feature called What Are You Wearing State Farm.

• At first, I was skeptical. What could an insurance company possibly know about fashion?
• But as I clicked through the feature, I was pleasantly surprised.
• It asked me questions about the weather, my plans for the day, and my personal style preferences.
• Based on my answers, it suggested outfits that would be both practical and stylish.
• I was impressed by how accurately it captured my taste in clothing.

As I got dressed, I couldn’t help but feel grateful for the helpful feature that had saved me time and made me look good.

1. The point of view of What Are You Wearing State Farm is that of a trusted friend or personal stylist.
2. The voice is friendly, approachable, and knowledgeable about fashion.
3. It seeks to provide value to the user by simplifying the process of getting dressed and boosting their confidence.
4. The tone is upbeat and positive, emphasizing the benefits of using the feature.
5. Overall, What Are You Wearing State Farm is a fun and innovative way for an insurance company to connect with customers and show that they care about more than just policies and claims.

Hello there! I hope you found this article informative and engaging as you discovered the various aspects of State Farm’s What Are You Wearing? campaign. As we come to a close, let’s recap some of the key points discussed here.

Firstly, the campaign aims to promote safe driving habits by highlighting the dangers of distracted driving. Through the use of humor and relatable scenarios, State Farm encourages us to put our phones down and focus on the road ahead.

Secondly, the campaign also emphasizes the importance of being properly insured. As the saying goes, accidents can happen to anyone, anywhere, and at any time. By having the right insurance coverage, we can protect ourselves from financial losses and have peace of mind knowing that we are prepared for any unforeseen events.

Lastly, the What Are You Wearing? campaign is a great example of how companies can leverage creative marketing strategies to effectively communicate important messages to their target audience. Through the use of social media, videos, and interactive experiences, State Farm has successfully captured the attention of millions of people and sparked conversations about safe driving and insurance.

Thank you for taking the time to read this article. Remember, whether you’re wearing a suit or pajamas, always make safety your number one priority when behind the wheel. And if you’re looking for reliable insurance coverage, consider State Farm for all your needs. Drive safe!

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People also ask about What Are You Wearing State Farm:

1. What is What Are You Wearing State Farm?

What Are You Wearing State Farm is a commercial campaign by State Farm Insurance Company that aims to promote the company’s insurance products through humor and relatable situations.

2. What is the concept behind What Are You Wearing State Farm?

The concept behind What Are You Wearing State Farm is to show that State Farm is not just an insurance company but also a trusted friend who is always there to help and protect you. The commercials feature people in awkward and embarrassing situations, such as wearing outdated clothes, and State Farm agents coming to their rescue.

3. Who stars in What Are You Wearing State Farm?

What Are You Wearing State Farm features a cast of actors portraying everyday people caught in embarrassing situations. State Farm agents also make appearances in the commercials to save the day.

4. Is What Are You Wearing State Farm effective in promoting State Farm’s products?

Yes, What Are You Wearing State Farm has been effective in promoting State Farm’s insurance products by creating brand awareness and increasing customer engagement. The commercials have become popular on social media platforms and have been shared widely among users.

5. Are there any other similar campaigns by State Farm?

Yes, State Farm has launched several other successful campaigns, such as Like a good neighbor, State Farm is there and Get to a better State. These campaigns also focus on promoting State Farm’s insurance products through humor and relatable situations.